randypluke
Dołączył: 01 Lip 2016
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 Wysłany: Pią Lip 01, 2016 04:14 Temat postu: Primeknit lush red UK |
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The practice of Adidas NMD Runner Primeknit lush red UK updating sneaker classics with modern materials/technology is more prevalent than ever, and that's not a surprise. The idea that you can sport a timeless design and experience the best footwear innovation currently available, is very enticing. Adidas' latest creation provides us with a perfect example of this popular "best of both worlds" design model. The Adidas Superstar 80s "Primeknit" sports the legendary "Shell Toe" design that first debuted in 1969, with Primeknit replacing the leather on the upper. Primeknit is an ultra lightweight knitted material that provides a sock-like fit, ventilation, and support.
Shoes like the Superstar were groundbreaking when they were released. They served a purpose and the core silhouette hasn't changed. Authenticity is key but, to stay contemporary, it needs to be constantly injected with freshness. “Even though we might have an iconic silhouette, we try to modify the models in terms of concept and material; there might Adidas Yeezy Boost 350 cheap uk sale be wedges or slip-ons with different prints, welding or seamless constructions. We also play around with different materials,” explains Winfried Schieb, Director for Development Footwear.
Brandon Beaty, director of brand communications for Adidas Originals U.S., said in a statement that the campaign is part of the brand's strategy to hand over the conversation about the Superstar sneaker to the customer. “Women across the nation have already taken the brand's most iconic shoe and own it in their everyday lives,” he said. “Partnering Adidas ZX Flux Cheap UK with these talented women to showcase their interpretations of the Superstar through photo and style is an organic and natural way to see the Superstar live and breathe socially.”
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